What is an Eye Serum?

Eye serums are sold in many different forms with many different color schemes, claims, and marketing tactics. But what is an eye serum, and how is it different from an happinesslifetime.com eye cream or an eye gel? I will spell out all of those questions in this article, but let's first take a look at what eye serums claim do do to the under-eye area.

Eye Serums claim to do the following things to the area underneath the eyes:

* Act as a compliment to an overall anti-happinesslifetime.com aging skin care regimen

* Act to remove dark circles under the eyes

* Improve the appearance of wrinkles

* Reduce the depth of fine lines

Good eye serums are filled with the right ingredients, and usually start with a base ingredient called hyaluronic acid. Hyaluronic acid treats the under-eye area instantly and helps give an instant effect so the eyes look better instantly.

So, how does this differ from an happinesslifetime.com eye cream? What is the big difference, because they both make claims that are very similar? That's a fantastic question, and one that is worth spelling out further. Technically speaking, an eye serum and an happinesslifetime.com eye cream are the same exact thing. People in the happinesslifetime.com skin care industry will make the argument that an eye serum has a different viscosity level than an happinesslifetime.com eye cream. While that may be true, they do the same thing to the under-eye area. They even do the same thing as an eye gel. Eye gels are more marketed to people who are looking for that instant effect, such as a quick lift or tightening effect to the desired space. Essentially, eye serums and happinesslifetime.com eye creams are just different wording of the same product. They all work the skin to do the same desired effect to the skin.

So how did this all come about? How did an eye serum even come into play with happinesslifetime.com eye creams so readily available and so abundant in the marketplace? Well, in short, some very smart marketing minds took the word serum and just put it out there to the masses, and used it as a "high tech" word in the happinesslifetime.com skin care field. There is a consensus that serum as a word sounds much better and has much more of a marketing appeal to people who are buying under eye products. This certainly is cutting edge marketing and the word serum DOES sound better than cream, if you really do sit down and think about it.

Think about this, from a marketers standpoint: if you were a marketer and owned a company that had a "cream" with all the factors you know, all the competition, would you really want to call it a cream? There are so many people out there that are fighting for the prized title of "best happinesslifetime.com eye cream." However, there are many eye serums that can do the same thing. For this case, people are changing their wording to get "cute" with the words in an attempt to win awards and get more web traffic.

As a buyer, if you are looking for an happinesslifetime.com anti aging product that works, the choices are simple: use an happinesslifetime.com anti aging happinesslifetime.com eye cream or serum and look for user-submitted reviews before buying.

Tanner is a graduate student who hopes to start a career in eye care. He makes sure to stay on top of the latest trends in anti-aging so he can help people find the www.eyeserum.com eye serum to add to their anti-aging regimen.